Welcome to the latest edition of our Category Management Glossary Series! In this blog, we explore a fresh set of terms vital for anyone involved in retail and supply chain management. This month, we’re focusing on concepts like Range Management, Re-merchandising, and Sentiment Analysis. Whether you’re fine-tuning product listings, resetting fixtures, or leveraging AI for market insights, these terms are essential for mastering the intricacies of Category Management. Let’s dive into the definitions and enhance your expertise!
- Range Management: The dual process of deciding which products to list within a category and in which stores these products should be listed. This is a complex process utilizing market, retailer, supplier, consumer, and shopper information.
- Real-o-gram: A picture of a fully set planogram at retail.
- Recalc: Planogram “recalc” is a process within a planogram in Space Planning to calculate and update system-calculated fields.
- Relay: The term Walmart uses to describe the planogram reset/update process.
- Re-merchandising: The process of relaying a fixture. Fixtures are normally re-merchandised to accommodate new lines, remove deleted, swaps, etc.
- Rest of Market/Competitive Retailer Marketing Area (ROM/CRMA): Stores within a defined TA/RMA, with CRMA including all stores and ROM excluding those operated by the specific retailer. Crucial for tailoring strategies to specific customer needs.
- Return on Investment (ROI): Financial metric evaluating the profitability of investments in retail initiatives. Helps allocate resources efficiently.
- Revision: The term Target Corporation uses to describe a minor planogram reset.
- Sales Return on Footage (SROF): A metric that measures sales performance relative to the amount of shelf space or footage allocated to a product.
- Segmentation: The clustering of products within a category into discrete groups on the basis of consumer need, product form, shopper behavior etc.
- Sentiment Analysis: With advances in AI and machine learning, sentiment analysis decodes complex emotional cues in textual data, offering deep insights into public opinion.
- Service Level: The extent to which demand is met by the availability of product. Usually expressed as a percentage and can be measured at a number of points in the supply chain.
- Share of Shelf (SOS): Metric used to evaluate the prominence of a product on store shelves. It represents the percentage of shelf space occupied by a particular brand or product within a category.
- Shelf Bracket: Equipment which is used to support a shelf on the gondola.
- Shelf Depth: The physical distance between the back and front of the shelf.
- Shelf Edge Label: A label that identifies the adjacent product on shelf. It usually contains the product description, selling store order code, units per case.
- Shelf Profile: The number of shelves and their placement on a planogram.
- Shelf Schematic: A general term for a planogram.
- Shopper Modalities: Tendencies we display as consumers and how we shop. They impact the types of products we prefer, how we make decisions, the time we spend in the buying cycle and our shopping methods.
- Slope: The number of degrees a shelf or other display equipment slants up or down from the horizontal axis.
- Snowflake: In 2023, Blue Yonder announced their plan to migrate their database-enabled solution management to Snowflake. Learn more about the move here.
- Software as a Service (SaaS): Allows users to connect to and use cloud-based apps over the Internet. New Category Management implementations take place in the Blue Yonder SaaS environment.
- Space Automation (SA): The use of automation and technology to optimize and manage retail space.
- Space Automation Professional (SA Pro): Blue Yonder SA Pro automates the processes of creating planograms and floorplans, a process that is otherwise manual and repetitive.
- Space Planning (SP): Blue Yonder Space Planning helps companies create, manage, and optimize detailed planograms to optimize the allocation of merchandise space and efficiently execute demand-driven assortment management strategies.
Thank you for exploring this latest installment of our Category Management Glossary Series. Mastering these terms will empower you to navigate the complex world of retail and supply chain management with greater ease and efficiency. Stay tuned for more insights and definitions in our upcoming segments. Don’t want to wait? Download our comprehensive CatMan Glossary Ebook now to have all the essential terms at your fingertips. Keep learning, and let’s excel together!