
We are thrilled to announce that Jason Dull has joined the Cantactix team as our new Solutions Advisor! With a wealth of industry experience and a passion for helping clients succeed, Jason is a valuable addition to our team. He brings with him a strong background in retail and space planning. He has worked with leading brands to optimize their category strategies and drive growth. To date, he has supported over 50 successful implementations of Category Management solutions. His expertise will be instrumental in helping Cantactix clients streamline their processes and achieve their business goals. Please join us in welcoming Jason to the Cantactix team! We are excited to have him on board and look forward to the great things we will achieve together! Jason has provided us with his responses to a few questions to help us get to know him better.
What inspired you to join the team?
I was drawn to joining Cantactix because of the opportunity to engage with a diverse range of companies and assist them in achieving their goals. Being a part of Cantactix allows me to use my knowledge and skills to provide support, guidance, and solutions to companies from different industries. It’s fulfilling to be able to contribute positively to others’ experiences and help them navigate various challenges or questions they may have. Plus, the chance to continually learn and grow in a dynamic environment like this is incredibly motivating.
What are you looking forward to in your current role?
I’m looking forward to continuing to assist and interact with retailers and consumer packaged goods companies, helping them with their questions, providing guidance, and offering solutions to whatever challenges they may be facing. Additionally, I’m eager to show how technology and processes have evolved, allowing me to provide even more personalized and helpful responses over time. Overall, I’m enthusiastic about the prospect of making a positive impact and assisting companies in any way I can.
Tell us something about your professional development journey.
My diverse background in industry, technology, and consulting brings a unique perspective to my professional development journey. With experience spanning multiple sectors, I understand the intricacies and nuances that differentiate one company from another. Each organization operates within its own ecosystem, shaped by factors such as culture, industry dynamics, and technological landscape.
- My journey includes continuous learning and growth, as I have encountered new technologies, industry trends, and business models. This ongoing evolution is essential for staying relevant and effective in today’s rapidly changing landscape.
- Overall, my professional development journey reflects a commitment to excellence, adaptability, and continuous improvement, driven by my multifaceted expertise and experience in industry, technology, and consulting.
What have been some of the most important lessons you’ve learned throughout your career?
Throughout my career, I’ve learned several important lessons that have shaped my approach and outlook:
- Adaptability: The ability to adapt to new situations, technologies, and challenges is crucial. Flexibility allows me to navigate changing circumstances effectively and continue to deliver value.
- Continuous Learning: Embracing a mindset of lifelong learning is essential for growth and development. Staying curious and seeking out new knowledge and skills enables me to stay relevant and adapt to evolving trends.
- Collaboration: Collaboration and teamwork are key to success in any endeavor. By working effectively with others, I can leverage diverse perspectives and expertise to achieve better outcomes.
- Resilience: Resilience is important in overcoming setbacks and challenges. Maintaining a positive attitude, perseverance, and the ability to bounce back from failures are essential for long-term success.
- Communication: Effective communication is critical for building relationships, conveying ideas, and driving alignment. Clear, concise communication fosters understanding and enables collaboration.
- Empathy: Empathy allows me to understand the perspectives and needs of others, fostering stronger connections and enabling me to better support and collaborate with colleagues and clients.
- Integrity: Upholding integrity and ethics is non-negotiable. Acting with honesty, transparency, and integrity builds trust and credibility, both personally and professionally.
Overall, these lessons have been instrumental in guiding my career and shaping my approach to work and relationships. They serve as a foundation for continuous growth, learning, and success.
When did you first know that you wanted to pursue a career in this field?
My journey into wanting to pursue a career in category management and understanding consumer buyer behavior seems to have been sparked by my experiences in the retail industry. The long hours and demanding schedule gave me firsthand exposure to the intricacies of retail operations and the challenges faced by businesses in managing categories and catering to consumer needs.
- The emergence of technology in the retail sector caught my attention as a potential solution to streamline processes and enhance decision-making. Recognizing the importance of technology in driving innovation and efficiency, I saw an opportunity to leverage it to gain insights into consumer behavior and optimize category management strategies.
- My desire to understand consumer buyer behavior reflects a curiosity and interest in the psychology and dynamics that influence purchasing decisions. This desire to delve deeper into consumer behavior stemmed from a recognition of its significance in shaping marketing strategies, product assortments, and overall business success in the retail industry.
Getting a bit more personal, what do you enjoy doing outside of work?
I enjoy exercising, sporting events, traveling, and spending time with my family.
Describe an interesting hobby or memory that you have.
I once rode a bicycle across America, raising funds and awareness for children and adults with disabilities.
What’s a cause that you are passionate about?
Assisting individuals facing adversity, be it due to disability, financial hardship, emotional distress, or other life challenges, is a core belief of mine. I advocate for bringing kindness to every situation, fostering empathy and support for those in need.
What is your favorite food?
Perfectly cooked steak.
Describe a meaningful experience that you’ve had.
I landed in NYC at 8:35 AM on 9/11 and was stuck in the city for 3 days. I went for a three-hour meeting, so I had no luggage and had to buy clothes that I normally would never wear.
If you could pick any superpower, what would it be and why?
I think I’d choose the ability to teleport. Imagine the freedom and convenience of instantly traveling to any location in the world! Whether exploring far-off places, visiting loved ones on the other side of the globe, or simply avoiding traffic jams during rush hour, teleportation would make life so much more convenient and exciting.

Jason is eager to meet with you in person at Blue Yonder’s 2024 ICON conference to discuss how Cantactix can help your business thrive. Don’t miss this opportunity to connect with him and learn more about our innovative solutions! To schedule a meeting with Jason at ICON, click here.