8 ways to create more accurate planograms
Prior to working in Category Management, I managed in-store reset coordinators. Their job was to
Blue Yonder
Channel Clustering Software
Blue Yonder, formerly JDA Software, Channel Clustering uses data-mining techniques to form optimal retail store groupings based on user buying preferences which enables retailers to create targeted consumer strategies for store, assortment, pricing, and promotion planning.
What does it do?
- Data-mining technology helps you identify which stores exhibit similar consumer preference patterns and incorporates additional performance and attribute information to create dynamic store groupings that drive improved planning outcomes.
- Traditional approaches segment stores based on averages or assumptions, but Blue Yonder Channel Clustering groups stores based on facts such as POS data, individual store attributes, demographics, and local competitors.
- Data-mining technology allows you to confidently launch channel, assortment, and category plans and realize a fast return on investment with your merchandising programs.
How Can We Help
While traditional approaches segment stores based on averages or assumptions, Blue Yonder Channel Clustering groups stores based on facts such as POS data, individual store attributes, demographics, and local competitors.
With data-mining technology backing your efforts, you can confidently launch channel, assortment and category plans and realize a fast return on investment with your merchandising programs.
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