Blue Yonder Channel Clustering Software
Blue Yonder (formerly JDA Sofware) Channel Clustering provides a fact-based micro-merchandising capability that enables retailers to isolate significant preference patterns, and create more targeted consumer strategies. Blue Yonder's advanced data-mining technology helps you identify which stores exhibit similar consumer preference patterns and incorporates additional performance and attribute information to create dynamic store groupings that drive improved planning decisions.
While traditional approaches segment stores based on averages or assumptions, JDA Channel Clustering groups stores based on facts such as POS data, individual store attributes (e.g., zip code and square footage) and store trade area (e.g., shopper demographics and local competitors). With data-mining technology backing your efforts, you can confidently launch channel, assortment and category plans and realize a fast return on investment with your merchandising programs.